I couldn't say it better myself.

This posting by Jetteroheller says it all....

SCIENTOLOGY OPENS PROMINENT NEW CHURCH IN BERLIN
The Church of Scientology of Berlin opened its new home today in
Charlottenburg to over 5000 church members (including Academy Award
nominated actress Anne Archer and Jazz legend Chick Corea), government
officials and community leaders, with an invitation to all Berliners to
find out for themselves the answer to the inevitable question, “What is
Scientology?”

—

The above is from the ScientologyToday.org announcement of the new Berlin Church, which seems to have everyone talking. Nasty politicians in Germany are pointing fingers at one another (especially the ones with their vested interests to protect) and the general public has just been pouring in to the building to find out what Scientology is all about. It has been at the top of Google.de news for the past 48 hours.

Now, that is where things get interesting — especially from a technical standpoint. There’s a curious problem that you get into when you’re trying to explain to someone what your religion is all about. You’re either very well versed in language, and can easily explain it in ways that someone can understand, and do this one-on-one, or you figure out a way to explain it much faster to more people.

Just try doing this for something like Shinto. What is it all about? You need to read a lot, and probably talk to some Shintos before you really grok it. Scientology is similar, in that you either have to talk to a Scientologist who’s in the know for some time, or just go in to this new Berlin organization.

Inside the organization are some of the niftiest displays and films that have been devised specifically to solve this problem. Explained at a Scientology event by Mr. David Miscavige — Chairman of the Board of Religious Technology Center, which is the holder of the Scientology & Dianetics trademarks — this organization includes panels that literally let anyone walk in, touch a screen, and then by themselves — with no input from others or person trying to explain anything — get a full explanation of the various facets and practices of Scientology.

You can see some of this here:

A gallery of photos from the grand opening of the Church of Scientology of Berlin is available at the Scientology Berlin website.

The screens there just let you walk up, and visually get an explanation of the various principles of Scientology - such as the A-R-C triangle, which the average person got introduced to during Tom Cruise’s wedding.